About Us

Live Like a Dog is a mission-driven, for-profit company founded by Tracy Voss, dedicated to improving the lives of animals through education, publishing, and purpose-driven products.

At the heart of everything we do is a simple belief: when you educate the human, you change the animal’s life.

Live Like a Dog develops humane education programs, books, and curriculum designed to teach responsible pet ownership to both children and adults. Our programs include PAWS (Promoting Animal Welfare in Schools) for K–12 students and the PACK Program (Promoting Action, Compassion, and Kindness), a structured humane education course for adults. The PACK Program is uniquely designed to work alongside communities, animal control agencies, and court systems by offering an educational alternative to animal-related citations—helping reduce repeat offenses through understanding, not punishment.

In addition to education, Live Like a Dog offers a full line of pet products, including treats and toys, created with purpose. A portion of proceeds from these products supports the work of Tracy’s Paws Rescue, where these educational principles are put into real-world action through rescue, rehabilitation, and responsible adoption practices.

Live Like a Dog is more than a brand...it’s a movement to create lasting change by addressing the root cause of animal suffering: lack of education.

Based in Texas, our mission is to empower people with the knowledge and tools they need to care for their pets responsibly, strengthen the human-animal bond, and create better outcomes for animals everywhere.